What’s your first thought when you hear the phrase “online advertising”? If you’re like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs.
But there’s more to online search engine advertising and marketing (SEM for short) than digital snake-oil salesmen shoving flashing banner ads down your throat. It’s a way for New York Times best-selling authors to test their book titles. An opportunity for feel-good doggy daycare companies to get 90% of their business. And a chance for someone like Dave Collins, founder of SoftwarePromotions, to create a company that helps businesses like the feel-good doggy daycares of the world get that business.
In 1996, Dave was on a train in the UK when inspiration hit. Find out how Dave took a brief moment of train-enlightenment and molded his dream job into his own company.
When was the last time you saw an advertisement? I’d bet it wasn’t too long ago. Was it on a website? A 30-second pre-roll before watching Modern Family on Hulu?
On my daily walks through New York City I see buses vibrantly painted marketing a new TV show, buildings covered in “happy hands” watch billboards, and even chalk-written notes on the sidewalks reminding people to go to church. Whether we like or not, every day we subconsciously observe psychology in marketing, advertising, and selling.
Enter the Humble Bundle, a site that uses some excellent advertising to entice customers to buy “indie” books, video games, and music. Started about two years ago by the ever-forward thinking Jeff Rosen, the Humble Bundle has been a massive, massive success. In total, the Humble Bundles have generated about $19,500,000 in total revenue. In a field littered with piracy, how were they able to generate so much revenue? Read on as I break down eight different ways the Humble Bundle website pushes you to happily give them money (often more than you expected).
Your alarm clock goes off at 7:15 in the morning. You begrudingly swat at it to turn it off. An hour later, you’re in your car and on the way to a job you’ve done for way too long. You get to work, stare at your computer for a few hours, and dream about living in Costa Rica until the clock hits 5 pm. Is this really the way you wanted to live? Do you really want to do this for the next 20 to 30 years? Your eight-year-old self would be so upset you’re stuck in a cubicle all day and not off exploring space or saving the world from bad guys!
Pam Slim is a lifestyle coach who helps people quit their 9-5 and create your own dream company. Her book, Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur is a wonderful breakdown of the steps involved in quitting a job and creating a business (think Tim Ferriss’ 4-Hour Workweek, but with more detailed steps as to how to actually create your muse).
What’s the benefit of creating your own company? Well, for you, my fellow friends, it leaves you more time to sarge on your own schedule. In essence, you get to do things as you want to do them, without having to answer to all your crazy boss’ requests (how many more times can you hear you need to finish another competitive analysis by Thursday?).
Have you ever been to a psychic? If not, I’m sure you can point to a friend who has. Furthermore, I’m sure you have a friend who is an extreme believer in the power of psychics. Whether it’s foreseeing our future, telling us how a deceased loved one is handling the afterlife, or detailing the mistakes we’ve made in the past, psychics usually tell us things we want to hear (and believe are correct).
Some of you who follow me closely on Twitter may have noticed I tweeted out an article on cold reading recently. The entire article is a fascinating look at the art of psychic cold reading, and furthermore, how all the psychics seem to know you so well.
So how do these psychics appear to be so familiar with the ins and outs of your life? The fact is, they have a trick. A very interesting, powerful trick.
Although focusing on body/nutrition/fitness optimization, Tim’s book has important implications for learning anything. In essence, his message is: cut the fat and extra bull when trying to learn something new and you’ll be rewarded.
So, with that message in mind, let’s dive into Tim’s book. This book review will be a little different than the other ones you may have read. Additionally, below you’ll find a nice surprise — a content/giveaway I’m running.
I was once told by a friend that books are one of the greatest investments one can make. Where else can you find years of someone’s knowledge for less that $15, this friend casually mentioned.
I completely agree. Books are an incredible resource to gather insight and experience from someone who has immersed themselves in a field for years. Over the past 10 months, I’ve tried to read one new book a month based on different interests. The books didn’t have to be long, overly scientific, or elitist. I just read books on a topic I found interesting! Although difficult to do at first (it took away from my Internet time!), the knowledge I’ve gained has been well worth the initial cost and time investment.
So those of you who stopped reading over the years can easily jump back into the game, I’ve created a list of some of my favorite recently released books. Now, when you run into your second grade teacher and she asks if you’re still reading as much as you used to you can (emphatically) say yes.
This is shorter and sweeter than most of my previous posts, so enjoy!
“My God, I shouldn’t do this!” I remember saying as I was calculating the finances for my move. “I can barely afford this. Really, I should not be doing this,” I whispered to myself over and over. But it was settled: I was determined to live in the Lower East Side of Manhattan, New York City. It had everything I wanted: big music scene, great bars, and some delicious restaurants. Even if I had to cut costs on everything else in my life, it was where I wanted to be. Now, 10 months into my lease, there’s no where else in New York City I’d rather live. As a result of random Tuesdays, Sundays, and Fridays exploring the area, I’ve created a definitive list of the lesser-known places to eat, relax, and party in the Lower East Side.