90% of business goals are uncontrollable. Make $5 million in ARR this year. Get 1,000 installs of our new app this month. Find 10 new customers this week. How do you think your team feels about uncontrollable goals? In the past, when our teams have had goals they have difficulty controlling, it meant: Low morale […]
It’s rare to go behind-the-scenes of a seven-figure company. But today, I’m going to pull back the curtain and show you how a seven-figure company grows — and our exact marketing plan template for launch. I want you to see that what a seven-figure company does to grow isn’t magic. Instead, it’s something you can replicate. […]
UPDATE: Three of my business ideas have launched! 5-Minute Tips: Morning tips in your inbox from the world’s most interesting people Is it Paleo?: An easy way to tell if the food at your local grocery store is Paleo or not Bloom: Life’s Untold Stories: Beautiful life stories you never knew you needed to hear […]
This is going to be a short blog post about turning 30, with minimal editing and written in one sitting. Hopefully, this post will add value to one person out there. Especially in a world that’s become highly edited and inauthentic. Today, I’m turning 30. Here are a few things I’ve learned. No numbers, no […]
Outreach marketing is a fantastic way to grow your marketing leads and company revenue. It’s a great combination of inbound and outbound marketing tactics, and I’ll show you exactly how to do it — with real-world examples of two successful companies.
It’s always fun to hear the stories of the millionaires and billionaires, the celebrities and VIPs. But everyone has a story to tell, even if you don’t have the shiniest car or thickest wallet–and this inspired me to talk to the “normal,” everyday people around me; to understand what they’ve been through, what their early years were like, what path they took. Like everyone, they’ve been through good times and bad times, tough times and easy times. And I wanted to help them tell their tales.
What’s your first thought when you hear the phrase “online advertising”? If you’re like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs.
But there’s more to online advertising than digital snake-oil salesmen shoving flashing banner ads down your throat. It’s a way for New York Times best-selling authors to test their book titles. A feel-good doggy daycare company gets 90% of their business through Google AdWords. And someone like Dave Collins, founder of SoftwarePromotions, has made an entire business through helping people with their Google AdWords and online marketing needs.
When was the last time you saw an advertisement? I’d bet it wasn’t too long ago. Was it on a website? A 30-second pre-roll before watching Modern Family on Hulu?
Enter the Humble Bundle, a site that uses some excellent advertising to entice customers to buy “indie” books, video games, and music. Started about two years ago by the ever-forward thinking Jeff Rosen, the Humble Bundle has been a massive, massive success. In total, the Humble Bundles have generated about $19,500,000 in total revenue. In a field littered with piracy, how were they able to generate so much revenue? Read on as I break down eight different ways the Humble Bundle website pushes you to happily give them money (often more than you expected).
Your alarm clock goes off at 7:15 in the morning. You begrudingly swat at it to turn it off. An hour later, you’re in your car and on the way to a job you’ve done for way too long. You get to work, stare at your computer for a few hours, and dream about living in Costa Rica until the clock hits 5 pm. Is this really the way you wanted to live? Do you really want to do this for the next 20 to 30 years?
There’s an old adage web marketers love to follow: “all attention is good attention.” In the marketing and advertising worlds, any attention to a brand is traditionally thought to help the brand out. After all, it brings the company into the spotlight, so more people hear about it and eventually buy their products… right?
We all know how dangerous assumptions can be. So, recently, I was able to test the aforementioned publicity theory.