Moving is always a hassle. When the summer heat comes to the northeast, so do the increased rent prices (which makes renting out an apartment a pain!).
But, as with most things, there’s a way to beat the system. After reading Nudge, I was inspired by the examples of little changes that produce huge results.
Thankfully, the perfect opportunity arose. Recently, I decided I wanted to move from my apartment in the Lower East Side of Manhattan to an apartment in a different area with a good friend. In order to move from this apartment, though, I needed to find someone to take my place. Anyone who lives in a large city knows what a pain getting rid of an apartment can be. However, in order to separate myself from the million other people trying to leave their place, I decided to test some ad variations. Below, you’ll see the four different advertisements I ran, the results, and the funny unexpected result to this process.