Social Media

Is All Attention Good Attention? (Or, How One TV Personality Increased Their Twitter Followers 20,000% in 24 Hours)

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There’s an old adage web marketers love to follow: “all attention is good attention.” In the marketing and advertising worlds, any attention to a brand is traditionally thought to help the brand out. After all, it brings the company into the spotlight, so more people hear about it and eventually buy their products… right?

We all know how dangerous assumptions can be. So, recently, I was able to test the aforementioned publicity theory.

Psychology

The Power of Defaults: How One Small Change Impacts 10,000,000 People (Plus Twitter’s New Home Page!)

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Defaults are incredibly interesting. Behind every default choice on a major website, there’s an angry room of people yelling at each other. “Why can’t we move up the image two pixels?!” a Product Manager may say while pounding her fist on the table. “We should move the image down two pixels!!!” a Strategy Manager may counter. Then chimes in the VP of the Digital team, “why do we even need an image?”

For sites like Facebook and Twitter, defaults aren’t just interesting, they’re the lifeblood of the entire company. The things a user first sees when they navigate to a website channel the user’s behavior and their interaction with the site. In some instances, 95% of users don’t change or configure anything; they leave the page or application exactly how they found it.

Therefore, when Twitter launched their new homepage (their second homepage change in the past year), I was interested to examine the pages at a microscopic level: what changed, and what implications does this have for users navigating to twitter.com? Furthermore, an understanding of defaults may have dramatic effects on how you interact with pages online! Twitter isn’t the only company that does this: some of the most popular website you use–like Facebook, Google, ESPN, and Wikipedia–test defaults all the time.

Advertising

How-To: Create Kick-Ass Facebook Ads and Grow Your Fan Page

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Advertising is the lifeblood of online content websites. How does Google manage to stay in business? Online ads. Mashable? CNN? That random blog you frequent? The vast majority of online content is paid for by advertising. In this article, I show you how to create a Facebook Ads campaign from start to finish (including how I managed to blow through a few thousand dollars worth of ads in 72 hours!)

Advertising

The Changing Face of Advertising: An Experiment with Facebook Ads

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Are the social media advocates right? Is social media really the advertising platform of the future? Or maybe the traditional crowd is in the green, and social media is a nothing but a blip that will inevitably burst. To determine the benefits of social media advertising I took Facebook Ads to the chopping board. With a multi-thousand dollar budget, I ran an experiment. How did it hold up?

Productivity

The New Age of Interaction: How to Improve Your Business’ Facebook Presence

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“Wow, how can a Fortune 100 company fail so badly in the social media field?” I remember saying while reading about the recent social media screw-ups at Honda, Taco Bell, Asus, Domino’s, and Belkin.

The more I dug, the more company social media disasters I seemed to find. In fact, social media disasters are a huge issue facing companies: a quick Google search using the keywords “company social media disaster” yielded over 10 million results.

For the last few months, I’ve been doing independent social media consulting for a small design firm. One of their biggest concerns is allowing too much user interaction on their site and, as a result, getting rude comments and failing.

Does this happen? Yes, it does. However, not nearly as much as you think, and it can be mitigated if you know what you’re doing. In fact, the benefit of a strong social media campaign can be startling to sales, customer approval, and customer retention. Let’s look at how, with a few easy steps, you can improve your company’s social media campaign by roughly 200% in 30 days.

Social Media

The New Age of Media: 3 Companies and Their Exceptional Social Media Campaigns

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500 million. Almost double the United States population: That’s how many users Facebook now has. Social media is slowly becoming synonymous with “the Internet” and “new age” technology. The rapid expansion is catching on with everyone; in fact, 40-50 year old women are one of the largest growing Facebook groups. Additionally, included in the rapidly expanding demographic are businesses. Slowly, businesses are beginning to adopt and use social media to expand their customer base. Some companies are doing it poorly; solely posting links on their Twitter and Facebook pages and completely ignoring that interaction is the most important part of using social media effectively. Some companies, however, are doing an exceptional job. So, let’s look at three companies that are excelling in the social media age.