Psychology

Studies in Weird Human Behavior: How to Create a Better Craigslist Ad

Posted on

Moving is always a hassle. When the summer heat comes to the northeast, so do the increased rent prices (which makes renting out an apartment a pain!).

But, as with most things, there’s a way to beat the system. After reading Nudge, I was inspired by the examples of little changes that produce huge results.

Thankfully, the perfect opportunity arose. Recently, I decided I wanted to move from my apartment in the Lower East Side of Manhattan to an apartment in a different area with a good friend. In order to move from this apartment, though, I needed to find someone to take my place. Anyone who lives in a large city knows what a pain getting rid of an apartment can be. However, in order to separate myself from the million other people trying to leave their place, I decided to test some ad variations. Below, you’ll see the four different advertisements I ran, the results, and the funny unexpected result to this process.

Advertising

The Changing Face of Advertising: An Experiment with Facebook Ads

Posted on

Are the social media advocates right? Is social media really the advertising platform of the future? Or maybe the traditional crowd is in the green, and social media is a nothing but a blip that will inevitably burst. To determine the benefits of social media advertising I took Facebook Ads to the chopping board. With a multi-thousand dollar budget, I ran an experiment. How did it hold up?

Electronics

Waking Up Less Tired: An Overview of WakeMate

Posted on

I hate two things in this world more than just about everything: doing my laundry and waking up early. Despite valiant efforts, I rarely feel fully rested when waking up before 9:30 in the morning. Interestingly enough, I can go to bed at 10 pm or 12 am, wake up at 7:30, and still feel equally tired. I needed to dig into my sleep habits, because often times, more sleep didn’t help me feel more rested. I looked into WakeMate to help me solve my tired feeling, and here’s my review.

Computers

Speed Up Your Laptop: 4 Tricks You Can Implement in 10 minutes

Posted on

It happens to all of us: after years of wear and tear, your computer slows down. The Internet doesn’t load as fast as it used to, you get weird pop-ups, and it takes a while to open programs. This is avoidable, though! Until recently, I had a five-year-old laptop I used daily and it’s still ridiculously fast. Using some tricks below (and not clicking on suspicious links!), I was able to increase the life of my laptop past the normal two year usable span.