How to Build Your Own Profitable Company (An Interview With Dave Collins About Online Advertising and Marketing)
What’s your first thought when you hear the phrase “online advertising”? If you’re like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs.
But there’s more to online advertising than digital snake-oil salesmen shoving flashing banner ads down your throat. It’s a way for New York Times best-selling authors to test their book titles. A feel-good doggy daycare company gets 90% of their business through Google AdWords. And someone like Dave Collins, founder of SoftwarePromotions, has made an entire business through helping people with their Google AdWords and online marketing needs.