Marketing

How to Set Business Goals

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90% of business goals are uncontrollable. Make $5 million in ARR this year. Get 1,000 installs of our new app this month. Find 10 new customers this week. How do you think your team feels about uncontrollable goals? In the past, when our teams have had goals they have difficulty controlling, it meant: Low morale […]

Marketing

Marketing Plan Template From a 7-Figure Startup

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marketing plan template

It’s rare to go behind-the-scenes of a seven-figure company. But today, I’m going to pull back the curtain and show you how a seven-figure company grows — and our exact marketing plan template for launch. I want you to see that what a seven-figure company does to grow isn’t magic. Instead, it’s something you can replicate. […]

Interview

A Random Interview: Aspiring World-Changer, Alex Banaga

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It’s always fun to hear the stories of the millionaires and billionaires, the celebrities and VIPs. But everyone has a story to tell, even if you don’t have the shiniest car or thickest wallet–and this inspired me to talk to the “normal,” everyday people around me; to understand what they’ve been through, what their early years were like, what path they took. Like everyone, they’ve been through good times and bad times, tough times and easy times. And I wanted to help them tell their tales.

Advertising

How to Build Your Own Profitable Company (An Interview With Dave Collins About Online Advertising and Marketing)

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What’s your first thought when you hear the phrase “online advertising”? If you’re like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs.

But there’s more to online advertising than digital snake-oil salesmen shoving flashing banner ads down your throat. It’s a way for New York Times best-selling authors to test their book titles. A feel-good doggy daycare company gets 90% of their business through Google AdWords. And someone like Dave Collins, founder of SoftwarePromotions, has made an entire business through helping people with their Google AdWords and online marketing needs.

Advertising

How a Website Made $465,670 in Two Days (Or, the Psychology Behind the Humble Bundle)

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When was the last time you saw an advertisement? I’d bet it wasn’t too long ago. Was it on a website? A 30-second pre-roll before watching Modern Family on Hulu?

Enter the Humble Bundle, a site that uses some excellent advertising to entice customers to buy “indie” books, video games, and music. Started about two years ago by the ever-forward thinking Jeff Rosen, the Humble Bundle has been a massive, massive success. In total, the Humble Bundles have generated about $19,500,000 in total revenue. In a field littered with piracy, how were they able to generate so much revenue? Read on as I break down eight different ways the Humble Bundle website pushes you to happily give them money (often more than you expected).

Productivity

Can You Create Your Own Business? (Pam Slim Book Review)

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Your alarm clock goes off at 7:15 in the morning. You begrudingly swat at it to turn it off. An hour later, you’re in your car and on the way to a job you’ve done for way too long. You get to work, stare at your computer for a few hours, and dream about living in Costa Rica until the clock hits 5 pm. Is this really the way you wanted to live? Do you really want to do this for the next 20 to 30 years?