Marketing

How to Make Sales for Your Startup

Posted on

Selling is hard. You’re trying to convince people to give you their hard-earned money for your product. Plus, you’re competing against every other company out there trying to get their money, too! And when you have a startup? It’s even harder. You’re trying to convince people to give you money… and your product is likely not very […]

Marketing

How to Set Business Goals

Posted on

90% of business goals are uncontrollable. Make $5 million in ARR this year. Get 1,000 installs of our new app this month. Find 10 new customers this week. How do you think your team feels about uncontrollable goals? In the past, when our teams have had goals they have difficulty controlling, it meant: Low morale […]

Marketing

Marketing Plan Template From a 7-Figure Startup

Posted on
marketing plan template

It’s rare to go behind-the-scenes of a seven-figure company. But today, I’m going to pull back the curtain and show you how a seven-figure company grows — and our exact marketing plan template for launch. I want you to see that what a seven-figure company does to grow isn’t magic. Instead, it’s something you can replicate. […]

Interview

A Random Interview: Aspiring World-Changer, Alex Banaga

Posted on

It’s always fun to hear the stories of the millionaires and billionaires, the celebrities and VIPs. But everyone has a story to tell, even if you don’t have the shiniest car or thickest wallet–and this inspired me to talk to the “normal,” everyday people around me; to understand what they’ve been through, what their early years were like, what path they took. Like everyone, they’ve been through good times and bad times, tough times and easy times. And I wanted to help them tell their tales.

Advertising

How to Build Your Own Profitable Company (An Interview With Dave Collins About Online Advertising and Marketing)

Posted on

What’s your first thought when you hear the phrase “online advertising”? If you’re like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs.

But there’s more to online advertising than digital snake-oil salesmen shoving flashing banner ads down your throat. It’s a way for New York Times best-selling authors to test their book titles. A feel-good doggy daycare company gets 90% of their business through Google AdWords. And someone like Dave Collins, founder of SoftwarePromotions, has made an entire business through helping people with their Google AdWords and online marketing needs.