What’s your first thought when you hear the phrase “online advertising”? If you’re like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs.
But there’s more to online advertising than digital snake-oil salesmen shoving flashing banner ads down your throat. It’s a way for New York Times best-selling authors to test their book titles. A feel-good doggy daycare company gets 90% of their business through Google AdWords. And someone like Dave Collins, founder of SoftwarePromotions, has made an entire business through helping people with their Google AdWords and online marketing needs.
When was the last time you saw an advertisement? I’d bet it wasn’t too long ago. Was it on a website? A 30-second pre-roll before watching Modern Family on Hulu?
Enter the Humble Bundle, a site that uses some excellent advertising to entice customers to buy “indie” books, video games, and music. Started about two years ago by the ever-forward thinking Jeff Rosen, the Humble Bundle has been a massive, massive success. In total, the Humble Bundles have generated about $19,500,000 in total revenue. In a field littered with piracy, how were they able to generate so much revenue? Read on as I break down eight different ways the Humble Bundle website pushes you to happily give them money (often more than you expected).
Your alarm clock goes off at 7:15 in the morning. You begrudingly swat at it to turn it off. An hour later, you’re in your car and on the way to a job you’ve done for way too long. You get to work, stare at your computer for a few hours, and dream about living in Costa Rica until the clock hits 5 pm. Is this really the way you wanted to live? Do you really want to do this for the next 20 to 30 years?
There’s an old adage web marketers love to follow: “all attention is good attention.” In the marketing and advertising worlds, any attention to a brand is traditionally thought to help the brand out. After all, it brings the company into the spotlight, so more people hear about it and eventually buy their products… right?
We all know how dangerous assumptions can be. So, recently, I was able to test the aforementioned publicity theory.
Have you ever been to a psychic? If not, I’m sure you can point to a friend who has. Furthermore, I’m sure you have a friend who is an extreme believer in the power of psychics. Whether it’s foreseeing our future, telling us how a deceased loved one is handling the afterlife, or detailing the mistakes we’ve made in the past, psychics usually tell us things we want to hear (and believe are correct). Well, how did the psychics know this? This article breaks down all the details on the psychology behind psychics and cold reading.
Although focusing on body/nutrition/fitness optimization, Tim’s book has important implications for learning anything. In essence, his message is: cut the fat and extra bull when trying to learn something new and you’ll be rewarded.
So, with that message in mind, let’s dive into Tim’s book. This book review will be a little different than the other ones you may have read. Additionally, below you’ll find a nice surprise — a content/giveaway I’m running.
Defaults are incredibly interesting. Behind every default choice on a major website, there’s an angry room of people yelling at each other. “Why can’t we move up the image two pixels?!” a Product Manager may say while pounding her fist on the table. “We should move the image down two pixels!!!” a Strategy Manager may counter. Then chimes in the VP of the Digital team, “why do we even need an image?”
For sites like Facebook and Twitter, defaults aren’t just interesting, they’re the lifeblood of the entire company. The things a user first sees when they navigate to a website channel the user’s behavior and their interaction with the site. In some instances, 95% of users don’t change or configure anything; they leave the page or application exactly how they found it.
Therefore, when Twitter launched their new homepage (their second homepage change in the past year), I was interested to examine the pages at a microscopic level: what changed, and what implications does this have for users navigating to twitter.com? Furthermore, an understanding of defaults may have dramatic effects on how you interact with pages online! Twitter isn’t the only company that does this: some of the most popular website you use–like Facebook, Google, ESPN, and Wikipedia–test defaults all the time.
Advertising is the lifeblood of online content websites. How does Google manage to stay in business? Online ads. Mashable? CNN? That random blog you frequent? The vast majority of online content is paid for by advertising. In this article, I show you how to create a Facebook Ads campaign from start to finish (including how I managed to blow through a few thousand dollars worth of ads in 72 hours!)
Books are an incredible resource to gain insight and experience from someone who’s immersed themselves in a field for years. Over the past year, I’ve tried to read one new book a month based on my different interests at the time. Here are the books I’ve read recently and can recommend to anyone.
As a result of random Tuesdays, Sundays, and Fridays exploring the East Village and Lower East Side, I’ve created a definitive list of the lesser-known places to eat, relax, and party in the area.