How to build an email list

How to Build an Email List — Full Email List Size Doesn’t Matter

“How do you build an email list?”

There’s a belief that’s stuck around since the start of email marketing…

The bigger your email list, the better.

For example, there’s a marketing influencer I know with a full email list of ~120,000 subscribers.

In the old days, your full list size was all that mattered. If you wanted to build a great email list, you’d just stockpile subscribers for years.

But nowadays, your total email list DOESN’T matter.

I know because I’ve seen multiple brands with email lists in the 100,000 to 1,000,000+ range that have been around for 10+ years.

And they all run into similar issues.

Today, what matters MOST is the size of your ACTIVE email list.

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