“Wow, how can a Fortune 100 company fail so badly in the social media field?” I remember saying while reading about the recent social media screw-ups at Honda, Taco Bell, Asus, Domino’s, and Belkin.
The more I dug, the more company social media disasters I seemed to find. In fact, social media disasters are a huge issue facing companies: a quick Google search using the keywords “company social media disaster” yielded over 10 million results.
For the last few months, I’ve been doing independent social media consulting for a small design firm. One of their biggest concerns is allowing too much user interaction on their site and, as a result, getting rude comments and failing.
Does this happen? Yes, it does. However, not nearly as much as you think, and it can be mitigated if you know what you’re doing. In fact, the benefit of a strong social media campaign can be startling to sales, customer approval, and customer retention. Let’s look at how, with a few easy steps, you can improve your company’s social media campaign by roughly 200% in 30 days.
Hi, my name is David. I’m a 22-year-old male and I have the travel bug. I don’t know what it is about traveling, but I can’t stop. Within the past year, I’ve been to 5 of the 6 continents, about 30 different countries, and a fair number more cities. What started as a semester abroad has quickly spiraled into an obsession: Ecuador, Turkey, Austria, Spain, Costa Rica, France; I’ve been to more places than I could have dreamed of. However, all of this traveling is recent; two years ago the only times I left the lower 48 was for a family vacation to Aruba and a quick, weekend getaway to Puerto Rico. So, if I can start traveling–a sheltered, poor college student–so can you. Here’s some advice on traveling cheaply yet enjoyably from someone who’s recently been to where you want to go.
This is a trick I learned a few years ago when selling products on eBay and mailing things to friends through the United States Postal Service. Using a hidden, but completely legal and safe trick, you can have up to 500 Flat rate USPS Priority Mail boxes (in about 15 different sizes), Priority Mail envelopes, and Express Mail envelopes and boxes mailed to you completely free of charge in 2-3 business days. As a result, you can walk into the Post Office, pay postage, and leave much quicker than if you had to package your item at your USPS hub and pay for the envelope.
If you’re like most people, you don’t like tinkering with things. You buy a router, plug it in, and start using it. No configuration, no third party firmware: you just want it to work. However, because you’re reading a blog on life hacking/productivity, you’re not like most people! You’re willing to put the work and effort in to become a better person. Therefore, when you install WordPress, you’re going to want to optimize the crap out of it. With thousands upon thousands of extensions, WordPress allows you to do that. There are picture gallery extensions, spam protection extensions, and database backup extensions. In essence, there’s an extension for everything. In fact, running a WordPress blog without extensions is like buying a TV, just plugging it in, and watching, completely negating the opportunity to look through the menus for little things that could improve the picture. Here, then, are a few extensions to make WordPress run better, faster, and stronger.
500 million. Almost double the United States population: That’s how many users Facebook now has. Social media is slowly becoming synonymous with “the Internet” and “new age” technology. The rapid expansion is catching on with everyone; in fact, 40-50 year old women are one of the largest growing Facebook groups. Additionally, included in the rapidly expanding demographic are businesses. Slowly, businesses are beginning to adopt and use social media to expand their customer base. Some companies are doing it poorly; solely posting links on their Twitter and Facebook pages and completely ignoring that interaction is the most important part of using social media effectively. Some companies, however, are doing an exceptional job. So, let’s look at three companies that are excelling in the social media age.
It doesn’t matter if your computer is a brand new, top-of-the-line machine that cost $2,000 or if it’s five years old holding on for its dear life: your computer is only as good as the shape you keep it in. Programs are needed to maintain and optimize your computer, prevent malicious software from entering, and not overusing resources so your computer doesn’t act sluggish. Throughout all my years of computer repair, I’ve come across some great programs that cost absolutely nothing and help your computer stay in excellent condition.
I believe the United States is facing a rapid transition. No longer are we just intrigued by just earning insane amounts of cash; we’re intrigued by earning money while having the flexibility to use it. As a follower of Ramit Sethi’s blog and book, I’ve gone through a rapid transformation in the last few months in an attempt to maximize my returns with as little effort as possible. After about 10 hours of working through Ramit’s book and doing independent research, I created a system that earns money through my high-yield Savings and Checking accounts (ING Direct and Schwab, respectfully); gets me great perks through a credit card; and saves me money on the big spending. Click read more to learn how I do it, and how you can do the same.
I loathe paying full price for things, and I’m sure most of you feel the same way. Therefore, over the past few years I’ve developed a methodology that can typically save me anywhere from 30% to 80% on products that most people buy at brick-and-mortar stores. For example, two years ago, a Microsoft Xbox 360 Pro retailed for $400 at retails stores (Best Buy, Walmart, etc.). However, with only an hour of research, I was able to buy an Xbox 360 Pro system bundle, an extra controller and two games (PGR 4 and Blue Dragon), for $340. So, to summarize: I paid $60 less than the retail price of the Xbox 360 Pro plus I received an extra wireless controller and two games! Additionally, in the last month I’ve saved $210—75%—on a new tennis racquet, 65% on a new Original Penguin button front coat, and $100—75%—on supplements from GNC (including 128 caplets of Gakic Hardcore, an $80 product, for free). So, here’s how I do it.
With so many different blogs on the Internet it’s difficult to know which ones are actually good. Sure, you can Google for “productivity blogs” and read each one that shows up on the first page, carefully comparing notes between the blogs, but who wants to do that? That takes valuable time that could be better spent on reading the archives on one of the better blogs out there on the Internet. So, through years of reading productivity blogs in all corners of the Internet, I’ve come across a few I think are beneficial to everyone in a diverse area of topics.