What’s your first thought when you hear the phrase “online advertising”? If you’re like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs.
But there’s more to online search engine advertising and marketing (SEM for short) than digital snake-oil salesmen shoving flashing banner ads down your throat. It’s a way for New York Times best-selling authors to test their book titles. An opportunity for feel-good doggy daycare companies to get 90% of their business. And a chance for someone like Dave Collins, founder of SoftwarePromotions, to create a company that helps businesses like the feel-good doggy daycares of the world get that business.
In 1996, Dave was on a train in the UK when inspiration hit. Find out how Dave took a brief moment of train-enlightenment and molded his dream job into his own company.