The New Age of Media: 3 Companies and Their Exceptional Social Media Campaigns
500 million. Almost double the United States population: That’s how many users Facebook now has. Social media is slowly becoming synonymous with “the Internet” and “new age” technology. The rapid expansion is catching on with everyone; in fact, 40-50 year old women are one of the largest growing Facebook groups. Additionally, included in the rapidly expanding demographic are businesses. Slowly, businesses are beginning to adopt and use social media to expand their customer base. Some companies are doing it poorly; solely posting links on their Twitter and Facebook pages and completely ignoring that interaction is the most important part of using social media effectively. Some companies, however, are doing an exceptional job. So, let’s look at three companies that are excelling in the social media age.