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How a Website Made $465,670 in Two Days (Or, the Psychology Behind the Humble Bundle)

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When was the last time you saw an advertisement? I’d bet it wasn’t too long ago. Was it on a website? A 30-second pre-roll before watching Modern Family on Hulu?

Enter the Humble Bundle, a site that uses some excellent advertising to entice customers to buy “indie” books, video games, and music. Started about two years ago by the ever-forward thinking Jeff Rosen, the Humble Bundle has been a massive, massive success. In total, the Humble Bundles have generated about $19,500,000 in total revenue. In a field littered with piracy, how were they able to generate so much revenue? Read on as I break down eight different ways the Humble Bundle website pushes you to happily give them money (often more than you expected).