When was the last time you saw an advertisement? I’d bet it wasn’t too long ago. Was it on a website? A 30-second pre-roll before watching Modern Family on Hulu?
On my daily walks through New York City I see buses vibrantly painted marketing a new TV show, buildings covered in “happy hands” watch billboards, and even chalk-written notes on the sidewalks reminding people to go to church. Whether we like or not, every day we subconsciously observe psychology in marketing, advertising, and selling.
Enter the Humble Bundle, a site that uses some excellent advertising to entice customers to buy “indie” books, video games, and music. Started about two years ago by the ever-forward thinking Jeff Rosen, the Humble Bundle has been a massive, massive success. In total, the Humble Bundles have generated about $19,500,000 in total revenue. In a field littered with piracy, how were they able to generate so much revenue? Read on as I break down eight different ways the Humble Bundle website pushes you to happily give them money (often more than you expected).