{"id":1258,"date":"2016-04-27T21:31:39","date_gmt":"2016-04-28T01:31:39","guid":{"rendered":"http:\/\/dmkthinks.org\/blog\/?p=1258"},"modified":"2016-04-28T13:08:43","modified_gmt":"2016-04-28T17:08:43","slug":"outreach-marketing-increase-leads-money","status":"publish","type":"post","link":"https:\/\/dmkthinks.org\/blog\/outreach-marketing-increase-leads-money\/","title":{"rendered":"Outreach marketing: The secret sauce to increasing your leads and making more money"},"content":{"rendered":"
\"My
My newest rap song: “Mo’ Outreach Marketing, Less Problems.”\u00a0Thanks for the inspiration, Biggie!<\/em><\/figcaption><\/figure>\n

I love marketing. Seriously, I nerd out over it. On a crazy Friday night, you can find me wrapped up in books about marketing ecosystems, qualified vs. unqualified leads, and funnel optimization. Enjoy your crazy parties, and I’ll enjoy my latest strategies\u00a0on decreasing cart abandonment\u00a0and increasing ROI.<\/p>\n

Much like how the\u00a0award-winning design firm\u00a0Digital-Telepathy says “we’re all designers,”<\/a> I think we’re all marketers.<\/p>\n

Don’t believe me?\u00a0Well, Smarty-Pants, I’m about to prove you wrong…<\/p>\n

Ever had a job interview<\/strong>? Yup, you’re marketing yourself to your interviewer in hopes of getting\u00a0your new dream career.<\/p>\n

Been on a date before<\/strong>? Uh-huh. You’re marketing your\u00a0uniqueness and why the lovely lady across the dinner table should choose you over the other guys she Swiped Right. (And\u00a0you’re watching how they market themselves too\u00a0— in marketing lingo, you’re qualifying their lead<\/em>!)<\/p>\n

At its core, marketing isn’t just a nerd like me sitting behind a desk, crunching metrics, and loading Pivot Tables. Marketing is\u00a0showing the world what we have to offer<\/strong>.<\/p>\n

It can be\u00a0business, like generating newsletters sign-ups for my super awesome blog so I can make money (look to the right!). Or, it can be in my personal life where I’m trying to present myself in a job interview so I get my dream career.<\/p>\n

Marketing is EVERYWHERE. And I want to talk about a hot new marketing tactic called\u00a0outreach marketing<\/strong>. Ready? Let’s dive in.<\/p>\n

<\/p>\n

The hot word on the street these days is inbound marketing. Heck, there are entire awesome, profitable companies<\/a> dedicated almost entirely to the inbound marketing process.<\/p>\n

Don’t understand the words coming out of my mouth<\/a>? No worries, I’ll let the almighty Wikipedia explain<\/a>: “Inbound marketing refers to marketing\u00a0activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.”<\/em><\/p>\n

To give examples — blogging, SEO (search engine optimization), landing pages, and social media are\u00a0what you might see in an inbound marketing chain.<\/p>\n

And I LOVE\u00a0blogging, SEO, landing pages, and social media, I really do. There’s nothing like creating an awesome\u00a0blog post, getting readers on an email list, and\u00a0qualifying leads to see if they need marketing help. (Wink, wink!)<\/p>\n

But\u00a0as awesome as those strategies are, I have a new crush…and her name is outreach marketing<\/strong>.<\/p>\n

\"Outreach
Outreach marketing? Eh, we’ll roll with it.<\/em><\/figcaption><\/figure>\n

To put it simply, outreach marketing\u00a0is freakin’ dope. It’s like\u00a0old-school proven outbound strategy<\/a> had a rendezvous with hot new inbound marketing strategy and they had a baby.<\/p>\n

In marketing terms, outreach marketing (also sometimes known as “community outreach marketing”)\u00a0is a way to reach out to influencers to support your brand.\u00a0Marketing can be sleazy, with a lot of fancy words and swindling, it’s tough to know who to trust.<\/p>\n

As the Outreach Marketer writes about<\/a>, “people are wired to trust a third party recommendation more than someone talking about themselves.”<\/em><\/p>\n

Instead of pushing the company’s shill, outreach marketing\u00a0“brings consumers and people who love your brand in to your brand instead of treating them like an extension of your brand.<\/em>“<\/em><\/p>\n

What a novel concept. Speaking\u00a0with<\/span> customers\u00a0instead of\u00a0at<\/span> customers…hallelujah!<\/p>\n

For me, it’s a bazillion percent true. Here are some examples of how I use outreach\u00a0marketing as a buyer:<\/p>\n