{"id":1427,"date":"2018-04-22T14:39:56","date_gmt":"2018-04-22T21:39:56","guid":{"rendered":"http:\/\/dmkthinks.org\/blog\/?p=1427"},"modified":"2022-02-16T07:56:46","modified_gmt":"2022-02-16T15:56:46","slug":"marketing-plan-template","status":"publish","type":"post","link":"https:\/\/dmkthinks.org\/blog\/marketing-plan-template\/","title":{"rendered":"Marketing Plan Template From a 7-Figure Startup"},"content":{"rendered":"

It\u2019s rare to go behind-the-scenes of a seven-figure company.<\/p>\n

But today, I\u2019m going to pull back the curtain and show you how a seven-figure company grows \u2014 and our exact marketing plan template for launch.<\/p>\n

I want you to see that what a seven-figure company does to grow isn\u2019t magic. Instead, it\u2019s something\u00a0you<\/em> can replicate.<\/p>\n

To make our simple 14-step marketing plan template even more accessible, we didn\u2019t use\u00a0any\u00a0<\/em>paid advertising. Every marketing strategy we used is 100% free.<\/p>\n

And because I\u2019m sick of reading long blog posts, you\u2019ll learn the marketing plan template in less than 500 words.<\/p>\n

Here\u2019s the marketing plan template we used (and you can use, too.)<\/strong><\/p>\n

<\/p>\n

As the General Manager of KingSumo<\/a>, my job is to help KingSumo grow.<\/p>\n

As a bootstrapped startup, we didn\u2019t have tons of money to use on paid advertising. Instead, we had to use free marketing methods.<\/p>\n

The good news is, these marketing methods are available for\u00a0you\u00a0<\/em>to use, too. You don\u2019t have to drop thousands of dollars on tools or ideas.<\/p>\n

Here\u2019s exactly what our marketing plan looked like for launch:<\/p>\n

\"marketing<\/p>\n

Our predictions are eerily accurate. Here\u2019s how we did it…<\/p>\n

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    1. Start backwards.<\/strong> We wanted to get 1,000 signups to the new KingSumo. We started with that goal and worked backwards. What methods could we use to reach 1,000? What previous marketing methods have we tried that have worked well? I learned this method from early Facebook employee, and CEO of Sumo Group,\u00a0Noah Kagan<\/a>.<\/li>\n
    2. List all the free marketing methods you can imagine.<\/strong> We started our marketing plan template by writing down the best marketing methods we\u2019ve used, based on previous marketing methods we tried (plus some new ones we brainstormed and were excited to try).<\/li>\n
    3. Add your numbers by guesstimating.<\/strong>\u00a0Chad Boyda, the CEO of Sumo<\/a>, shared a tip about modeling growth recently: You take your best guess, then update the model as you get more information. Many of these numbers were filled in from similar launches I\u2019ve done in the past, which is why they\u2019re so accurate. And based on the new actuals we see above, I\u2019ll be able to make an even better marketing plan and model in the future.<\/li>\n
    4. Make sure assignments are clear.<\/strong> You need to know\u00a0who\u00a0<\/em>does the what. After you list out all the action items in your marketing plan template, it\u2019s important to assign them so people know who\u2019s responsible.<\/li>\n
    5. Track results using utm parameters.<\/strong> To differentiate traffic sources, make sure to track using utm parameters (if you\u2019re using Google Analytics). For example, we wrote a post about viral giveaways on OkDork<\/a> and made sure to tag the URL\u00a0https:\/\/kingsumo.com\/?utm_source=okdpost.<\/em> This made it easier to track signup sources and fill in the actual numbers.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
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        1. <\/li>\n<\/ol>\n
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            Most people think marketing plan templates are complicated. That\u2019s not true.<\/p>\n

            Even seven-figure companies like KingSumo us a\u00a0dead simple<\/em> marketing plan templates to grow. Copy this marketing plan for yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

            It\u2019s rare to go behind-the-scenes of a seven-figure company. But today, I\u2019m going to pull back the curtain and show you how a seven-figure company grows \u2014 and our exact marketing plan template for launch. I want you to see that what a seven-figure company does to grow isn\u2019t magic. Instead, it\u2019s something\u00a0you can replicate. […]<\/p>\n","protected":false},"author":1,"featured_media":1431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[],"class_list":["post-1427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/comments?post=1427"}],"version-history":[{"count":5,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1427\/revisions"}],"predecessor-version":[{"id":1779,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1427\/revisions\/1779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/media\/1431"}],"wp:attachment":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/media?parent=1427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/categories?post=1427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/tags?post=1427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}