{"id":1490,"date":"2019-01-21T05:00:28","date_gmt":"2019-01-21T13:00:28","guid":{"rendered":"https:\/\/dmkthinks.org\/blog\/?p=1490"},"modified":"2022-02-22T15:44:51","modified_gmt":"2022-02-22T23:44:51","slug":"how-to-make-sales","status":"publish","type":"post","link":"https:\/\/dmkthinks.org\/blog\/how-to-make-sales\/","title":{"rendered":"How to Make Sales for Your Startup"},"content":{"rendered":"

Selling is hard. You\u2019re trying to convince people to give you their hard-earned money for your<\/em> product.<\/p>\n

Plus, you\u2019re competing against every other company out there trying to get their money, too!<\/p>\n

And when you have a startup? It\u2019s even harder.<\/p>\n

You’re trying to convince people to give you money… and<\/em> your product is likely not very good yet. Or it’s not built at all yet (and you\u2019re just selling hopes and dreams).<\/span><\/p>\n

Recently, we launched SendFox<\/a> \u2014 a new SaaS product from Sumo Group<\/a>.<\/p>\n

There are lots of startup people out there who give \u201cadvice\u201d on how to create a business, or how to do sales.<\/p>\n

The problem is, they\u2019re delusional or they\u2019re lying.<\/p>\n

They\u2019re sharing advice based from their company that has been around for years and already has momentum. Or, they\u2019re sharing theoretical tips that don\u2019t really work \u2014 maybe they\u2019ve never actually<\/em> done sales before, and they don\u2019t  know what they\u2019re talking about.<\/p>\n

Today, I\u2019m sharing ACTUAL advice we used to grow a brand-new startup from day one.<\/strong><\/p>\n

You\u2019ll see we grew SendFox from $0 to $27,480 ARR in four months.<\/strong><\/p>\n

\"SendFox
Chart of our MRR at SendFox. Multiply by 12 and you get our approx. ARR.<\/em><\/figcaption><\/figure>\n

<\/p>\n

At SendFox, we don\u2019t have a huge team \u2014 we have one developer, one designer, and myself as the General Manager.<\/p>\n

And we don\u2019t have an ads or marketing budget right now. Everything we do is boots-on-the-ground, guerrilla marketing.<\/p>\n

When you\u2019re an early-stage company or brand-new startup, don\u2019t expect much glamour.<\/p>\n

There are long hours. Lots of rejections. Desperation.<\/p>\n

The Instagram highlight reels of famous entrepreneurs flying around on private jets don\u2019t show you how most entrepreneurs start out out with the boring stuff \u2014 customer support, writing down bugs, and hustling.<\/p>\n

But there are<\/em> shortcuts to make growth easier. And I\u2019m going to share a few.<\/p>\n

Here are 3 tips that are helping us grow SendFox faster…<\/strong><\/p>\n

#1 Drive traffic with footer logos<\/strong><\/p>\n

I\u2019m always surprised by entrepreneurs who don\u2019t use their own product. If you\u2019re not using your own stuff, why should anyone else?<\/p>\n

One of the best ways to get initial traffic to your product is to put it where you communicate the most:<\/p>\n