{"id":1550,"date":"2019-03-31T08:49:29","date_gmt":"2019-03-31T15:49:29","guid":{"rendered":"https:\/\/dmkthinks.org\/blog\/?p=1550"},"modified":"2020-02-13T12:18:40","modified_gmt":"2020-02-13T20:18:40","slug":"linkedin","status":"publish","type":"post","link":"https:\/\/dmkthinks.org\/blog\/linkedin\/","title":{"rendered":"How We Use LinkedIn to Drive 5x More Traffic Than Twitter, Facebook, and More"},"content":{"rendered":"\n<p>Over the past two years, we&#8217;ve heavily tested social media platforms to drive traffic.<\/p>\n\n\n\n<p>Twitter, Facebook, LinkedIn, YouTube, Quora, and more.<\/p>\n\n\n\n<p>On Twitter, the CEO of our parent company Sumo Group Noah Kagan  has ~61,400 followers. That&#8217;s our biggest social media platform.<\/p>\n\n\n\n<p>Over the past 30 days, we averaged about 156 clicks per Tweet.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"448\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-twitterresults.png\" alt=\"Twitter results for Noah over the past 30 days.\" class=\"wp-image-1551\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-twitterresults.png 600w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-twitterresults-500x373.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-twitterresults-230x172.png 230w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-twitterresults-350x261.png 350w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-twitterresults-480x358.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption><em>A few highlights of tweets over the past 30 days for Noah.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>On LinkedIn, we currently have 35,980 followers.<\/p>\n\n\n\n<p>But the crazy part? Despite having roughly half the following on LinkedIn, we averaged 214 clicks per LinkedIn post over the past 30 days.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>When we step back to the entire two-year dataset for LinkedIn, we&#8217;re averaging 243 clicks per LinkedIn post.<\/p>\n\n\n\n<p>In other words, we got <strong>2x the results with less than half of the followers!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"55\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-linkedindata.png\" alt=\"\" class=\"wp-image-1552\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-linkedindata.png 600w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-linkedindata-500x46.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-linkedindata-230x21.png 230w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-linkedindata-350x32.png 350w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2019\/03\/dmkthinks-blog-linkedindata-480x44.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption><em>The data of our most popular LinkedIn results over the past year.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>We did a correlation analysis for what factors get the most LinkedIn clicks, and here&#8217;s what we noticed&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Likes highly correlate to views of the post.<\/strong> If you get more people to like your post, the LinkedIn algorithm will show it to more people as well.<\/li><li><strong>Views highly correlate to clicks.<\/strong> The more views you get, the more clicks you get.<\/li><\/ul>\n\n\n\n<p>Likes will generate more views, and in turn views will generate more clicks. It all starts with Likes.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a rel=\"noreferrer noopener\" aria-label=\"Here's the full data analysis for our LInkedIn (opens in a new tab)\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1v9nFLXAQ7C9PadNh2XFQm9rmprJOzsWv3uil4zm2x54\/edit#gid=0\" target=\"_blank\">Here&#8217;s the full data analysis for our LInkedIn<\/a>.<\/strong><\/p>\n\n\n\n<p>When breaking down the factors of a successful LinkedIn post that gets a lot of Likes, views, and clicks, here&#8217;s what we&#8217;ve noticed. This data is from a two-year period, so we analyzed 2,192 data points to reach this conclusion.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>DON&#8217;T post an image or video.<\/strong> We&#8217;ve heard this works for other people, but when we attach an image to a post it averages 89 clicks per post. And when we attach a video, we get 57 clicks per post (~3x less than normal). Our hypothesis is an image or video makes a post blend in with everything else.<\/li><li><strong>Focus on hot news or topics.<\/strong> Our most popular LinkedIn post over the past two years got 1,824 clicks. It about cryptocurrency, and it was posted on December 21st, 2017&#8230; two days before the crypto market crashed. The timing was a bit of luck \u2014 but we also knew crypto was a hot market in general, so we focused on it.<\/li><li><strong>Always put a link at the bottom.<\/strong> Some people will tell you to put a link in the first comment, because LinkedIn&#8217;s algorithm will rank you higher. We didn&#8217;t notice this had any impact after testing and measuring multiple times.<\/li><li><strong>Make your post valuable.<\/strong> A lot of LinkedIn posters tease all the content. Don&#8217;t overtease. It&#8217;s a jerk move to your readers&#8230; and you don&#8217;t need to for insane results. For example, in the crypto post we shared our three major lessons and still asked for a click.<\/li><\/ol>\n\n\n\n<p>Here&#8217;s the full copy of our crypto post:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I recently spent $10,000 on cryptocurrency.<\/p><p>What a stupid idea.<\/p><p>I didn\u2019t fully understand before I invested! I took the advice of a friend.<\/p><p>Is cryptocurrency a bubble?<\/p><p>Should you invest?<\/p><p>What\u2019s the next cryptocurrency? My stepdad has a theory called the \u201clemon theory.\u201d<\/p><p>Aka people get involved with something because they hear other people get involved\u2026<\/p><p>But they have no idea about it.<\/p><p>(Like me, ha).<\/p><p>After dropping $10k on cryptocurrency, here are 3 things I learned:<\/p><p>1 &#8211; Easy come, easy go. ? People see the ups of crypto. But not the downs (yet). EVERYTHING comes down to earth. Back when I was running Gambit, we grew our revenue to $30 million in ONE year\u2026 and then it went down to basically $0 the next.<\/p><p>2 &#8211; Only invest what you can afford to lose. ? Please don\u2019t put your life savings in Bitcoin. I use only 5% of my income (aka what I\u2019m comfortable losing) on risky ventures like cryptocurrency.<\/p><p>3 &#8211; Don\u2019t shy away from new technology + experiments. ? It might seem like I\u2019m bashing Bitcoin. I\u2019m not \u2014 I think cryptocurrency is something that could be around in 50 years. Explore new tech, just don\u2019t get obsessed over it right away before you try it yourself.<\/p><p>Leave a LIKE if you agree. ?<\/p><p>Hear more about what happened when I spent $10k: <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/bit.ly\/2BV3yhV\">http:\/\/bit.ly\/2BV3yhV<\/a><\/p><\/blockquote>\n\n\n\n<p><strong>Have you ever tried using LinkedIn before to drive traffic? How did it go?<\/strong><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past two years, we&#8217;ve heavily tested social media platforms to drive traffic. Twitter, Facebook, LinkedIn, YouTube, Quora, and more. On Twitter, the CEO of our parent company Sumo Group Noah Kagan has ~61,400 followers. That&#8217;s our biggest social media platform. Over the past 30 days, we averaged about 156 clicks per Tweet. On [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132,53],"tags":[],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media"],"_links":{"self":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/comments?post=1550"}],"version-history":[{"count":4,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1550\/revisions"}],"predecessor-version":[{"id":1615,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1550\/revisions\/1615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/media\/1553"}],"wp:attachment":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/categories?post=1550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/tags?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}