{"id":1788,"date":"2022-04-27T12:29:04","date_gmt":"2022-04-27T19:29:04","guid":{"rendered":"https:\/\/dmkthinks.org\/blog\/?p=1788"},"modified":"2022-06-13T17:50:30","modified_gmt":"2022-06-14T00:50:30","slug":"best-marketing-channel","status":"publish","type":"post","link":"https:\/\/dmkthinks.org\/blog\/best-marketing-channel\/","title":{"rendered":"The Best Marketing Channel"},"content":{"rendered":"\n<p>Over the past three years at <a href=\"https:\/\/appsumo.com\/collections\/appsumo-originals\" target=\"_blank\" rel=\"noreferrer noopener\">AppSumo Originals<\/a>, we&#8217;ve grown revenue by over 10x.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blog-originalsrevenue-1024x676.png\" alt=\"Revenue for AppSumo Originals\" class=\"wp-image-1793\" width=\"720\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blog-originalsrevenue-1024x676.png 1024w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blog-originalsrevenue-500x330.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blog-originalsrevenue-768x507.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blog-originalsrevenue-640x422.png 640w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blog-originalsrevenue.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Approx. revenue for some of our Originals products (doesn&#8217;t include everything).<\/em><\/figcaption><\/figure>\n\n\n\n<p>I&#8217;ve used the lessons and strategies to <a href=\"https:\/\/tidycal.com\/david\" target=\"_blank\" rel=\"noreferrer noopener\">coach 100+ startups<\/a> to grow from zero to six- and seven-figures in revenue.<\/p>\n\n\n\n<p><strong>The number one question I get asked the MOST&#8230;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;What marketing channels should I do?&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<!--more-->\n\n\n\n<p>Most entrepreneurs have been conditioned to think there&#8217;s a magic bullet marketing channel:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blog posts share the <em>&#8220;10 Best Marketing Marketing Channels You Need in 2022 [Try This Today]&#8221;<\/em>&#8230; but it&#8217;s written by someone who&#8217;s never actually grown a business, and they&#8217;re just hunting for SEO rankings.<\/li><li>Case studies that talk about how Silicon Valley Company XYZ grew 1,204% in less than 6 months&#8230; but this isn&#8217;t the norm, and the case study often doesn&#8217;t tell the full story.<\/li><li>The latest and hottest trend in marketing!!!&#8230; that drifts away after a few months and becomes a graveyard waste of time and money (remember Clubhouse?).<\/li><\/ul>\n\n\n\n<p>What works gangbusters for one business <em>doesn&#8217;t<\/em> always work for another.<\/p>\n\n\n\n<p><strong>The truth is, there&#8217;s no one-size-fits all silver-bullet marketing channel.<\/strong><\/p>\n\n\n\n<p>Instead of focusing on the <em>channels<\/em>, put your attention and energy on a <em>systematized method<\/em> of marketing \u2014&nbsp;and see what works for you.<\/p>\n\n\n\n<p>For example, years ago for <a href=\"https:\/\/kingsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KingSumo<\/a>, we created a marketing launch plan:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blogs-kingsumogoals-1024x505.png\" alt=\"KingSumo goals and marketing\" class=\"wp-image-1791\" width=\"720\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blogs-kingsumogoals-1024x505.png 1024w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blogs-kingsumogoals-500x247.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blogs-kingsumogoals-768x379.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blogs-kingsumogoals-1536x758.png 1536w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blogs-kingsumogoals-640x316.png 640w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2022\/04\/dmkthinks-blogs-kingsumogoals.png 2006w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>The marketing channels we picked for our KingSumo goal<\/em>.<\/figcaption><\/figure>\n\n\n\n<p>Instead of focusing on finding the &#8220;best&#8221; channels, we followed a simpler framework that grew a $500,000+ product from zero in a few years \u2014 with a limited marketing budget:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Start with a goal.<\/strong> If you don&#8217;t know the direction you&#8217;re going, you won&#8217;t get there. Marketing channels should <em>always<\/em> drive to a larger goal. For KingSumo, We picked 1,000 signups within the first 30 days of launch \u2014 and <em>after<\/em> picking the goal we thought about marketing channels.<\/li><li><strong>Pick a bunch of marketing channels that look appealing.<\/strong> We didn&#8217;t put all our eggs in the basket of the hottest trend in marketing that month (only to see it abandoned when we actually launched a couple months later). Instead, we Googled, asked our friends what was working for them, and re-examined marketing channels that had worked well in the past.<\/li><li><strong>Add loose projections (even if not fully accurate).<\/strong> We used previous data we had from launches or friends, or even Googled for things like &#8220;Product Hunt launch results&#8221; to guesstimate rough traffic and conversion numbers. The point is NOT to get perfect numbers. Instead, aim to get a bunch of marketing channels listed that look promising and fun&#8230; and then start experimenting so you can see what works for <em>your<\/em> business.<\/li><\/ol>\n\n\n\n<p>Once you start marketing, you&#8217;ll be able to measure results and iterate.<\/p>\n\n\n\n<p>That&#8217;s when the <em>real<\/em> marketing happens. <strong>Measure results, double down on what works, or move onto another marketing channel if it doesn&#8217;t work.<\/strong><\/p>\n\n\n\n<p>Stop wasting time looking for the &#8220;perfect&#8221; marketing channel. Instead, think about the goal for the business, start to ideate a bunch of marketing channels to try, and then get to work.<\/p>\n\n\n\n<p>Defining process and strategy is what REALLY helps you grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business is looking for the &#8220;perfect&#8221; marketing channels. Here&#8217;s how to pick the best marketing channel for insane growth.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1788","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/comments?post=1788"}],"version-history":[{"count":9,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1788\/revisions"}],"predecessor-version":[{"id":1819,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/1788\/revisions\/1819"}],"wp:attachment":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/media?parent=1788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/categories?post=1788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/tags?post=1788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}