{"id":2012,"date":"2024-04-17T14:20:33","date_gmt":"2024-04-17T21:20:33","guid":{"rendered":"https:\/\/dmkthinks.org\/blog\/?p=2012"},"modified":"2024-07-02T18:02:01","modified_gmt":"2024-07-03T01:02:01","slug":"ai-business-experiment","status":"publish","type":"post","link":"https:\/\/dmkthinks.org\/blog\/ai-business-experiment\/","title":{"rendered":"I tried to create a business using AI"},"content":{"rendered":"\n<p>There&#8217;s a lot of hype around AI&nbsp;and what it can do for business.<\/p>\n\n\n\n<p>Is it wishful thinking or reality? How much of AI is actually useful to grow a profitable business?<\/p>\n\n\n\n<p>AI evangelists say AI can do &#8220;anything&#8221; and &#8220;everything&#8221;&#8230; so, as the GM of a <a href=\"https:\/\/appsumo.com\/collections\/appsumo-originals\/\" target=\"_blank\" rel=\"noreferrer noopener\">$13 million SaaS business<\/a>, I wanted to see what &#8220;everything&#8221; actually means in real business terms:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Could I create a 100% AI business from scratch?<\/li>\n\n\n\n<li>What AI tools and products are good enough to share with my <a href=\"https:\/\/dmkthinks.org\/blog\/executive-coach\/\" target=\"_blank\" rel=\"noreferrer noopener\">coaching clients<\/a>?<\/li>\n\n\n\n<li>Is AI all hype, or does it have some actual, practical business value to generate real revenue?<\/li>\n<\/ol>\n\n\n\n<p>To test the waters, my goal was to create a fully AI business from scratch:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/06\/dmkthinks-blog-chatgpt-prompt-1024x418.png\" alt=\"\" class=\"wp-image-2028\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/06\/dmkthinks-blog-chatgpt-prompt-1024x418.png 1024w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/06\/dmkthinks-blog-chatgpt-prompt-500x204.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/06\/dmkthinks-blog-chatgpt-prompt-768x314.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/06\/dmkthinks-blog-chatgpt-prompt-1536x627.png 1536w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/06\/dmkthinks-blog-chatgpt-prompt-640x261.png 640w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/06\/dmkthinks-blog-chatgpt-prompt.png 1890w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The rules: I wouldn&#8217;t use any existing advantages to generate traffic or customers. I&#8217;d use publicly-accessible tools. And I&#8217;d start a business with an easy entry point that anyone could start.<\/p>\n\n\n\n<p>If it worked? Free money!<\/p>\n\n\n\n<p>And if it didn&#8217;t? It would be a great learning experience for where I could use AI in the day-to-day with our team at AppSumo Originals.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>At AppSumo Originals, we&#8217;ve refined a framework over the years to create million-dollar businesses with a high success rate, limited budget, and a small team:<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7181319969375223811\" height=\"784\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe>\n\n\n\n<p>This strategy hasn&#8217;t been a one-hit wonder either. <\/p>\n\n\n\n<p>While the average million-dollar SaaS business odds are about 4%&#8230; we&#8217;ve done it 40% of the time.<\/p>\n\n\n\n<p>We&#8217;ve proven it <em>multiple<\/em> times with <em>different<\/em> SaaS products targeting <em>varied<\/em> markets, demographics, and verticals. It&#8217;s worked repeatedly since 2018.<\/p>\n\n\n\n<p><strong>When starting an AI business, I started with the same basic Ideation Framework we use when launching our products<\/strong> (like <a href=\"https:\/\/tidycal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TidyCal<\/a> and <a href=\"https:\/\/breezedoc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BreezeDoc<\/a>):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What market do I know people personally? Having a group of people \u2014 friends, former coworkers, alumni, Meetup acquaintances \u2014&nbsp;as initial prospective customers success happen FASTER.<\/li>\n\n\n\n<li>Outside of my first customers, what market has a large-ish potential for growth? I won&#8217;t obsess over SAM and TAM and market cap metrics exactly&#8230; but I will loosely target something that I think can scale into a million-dollar business.<\/li>\n\n\n\n<li>Do I see easy marketing channels for this product or idea? I want to be able to visualize some growth channels and growth tactics to help with scale and growth once we have product-market fit.<\/li>\n<\/ol>\n\n\n\n<p>I&#8217;m also a big fan of leveraging marketplaces and piggy-backing off of other successful sites.<\/p>\n\n\n\n<p>For example, a Chrome Extension or WordPress plugin gets you access to everyone using Chrome (3+ billion people) or websites built on WordPress (~50% of the Internet). The marketplaces will help you cross-promote your product.<\/p>\n\n\n\n<p>After Ideation Framework, I always recommend executives set S.M.A.R.T. goals for a business. Even for our $13+ million revenue business, our goals, KPIs, and monthly metrics\/actions follow a loose S.M.A.R.T. model.<\/p>\n\n\n\n<p>Here&#8217;s how I used this same framework for our AI business<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP #1 &#8211; Picking the business<\/strong> idea<\/h2>\n\n\n\n<p>To set realistic limits (this was a side hustle I wanted to validate while I ran our Originals business full-time), I picked two key components of the S.M.A.R.T. framework:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Achievable: My goal was to break even on my costs in the first month.<\/li>\n\n\n\n<li>Time-based: I could dedicate one hour per day to this idea.<\/li>\n<\/ul>\n\n\n\n<p>I landed on creating a $500 revenue business with 1 hour per day 30 days from launch.<\/p>\n\n\n\n<p>To help me find a S.M.A.R.T. business with these limitations, I prompted ChatGPT:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"1024\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-chatgpt-978x1024.png\" alt=\"\" class=\"wp-image-2014\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-chatgpt-978x1024.png 978w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-chatgpt-478x500.png 478w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-chatgpt-768x804.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-chatgpt-640x670.png 640w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-chatgpt.png 1448w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n<p>What stuck out me immediately was an online store. With so many online store platforms, I could create something quick \u2014 and leverage an existing marketplace that would help push my product. I decided to go with Etsy because it seemed like the quickest and easiest store to launch.<\/p>\n\n\n\n<p>With the initial &#8220;Etsy online store&#8221; idea established, I asked ChatGPT my next question:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>What is the easiest, most profitable item to sell in an online store?<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>ChatGPT gave me a few options. I decided on pet supplies, because my girlfriend has a pet pug, I could target her as my first customer, typically people know others like them (i.e. a pug owner knows other pug\/dog owners), and they can tell you what websites, forums, etc. they look at (so you can do marketing activities on them).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP #2 &#8211; Creating the products<\/strong><\/h2>\n\n\n\n<p>With an Etsy store for pug owners picked, I continued prompting ChatGPT to help push my idea along:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;What are 10 names for an apparel brand for owners of pugs?&#8221;<\/em> (I picked &#8220;WrinkleWear&#8221; from the options that ChatGPT provided because it made me laugh and I thought it was catchy.)<\/li>\n\n\n\n<li><em>&#8220;Come up with 10 taglines for my apparel site for pug owners and their pugs called &#8216;WrinkleWear'&#8221;<\/em><\/li>\n\n\n\n<li>&#8220;<em>Write funny phrases I could put on clothing accessories \u2014 like bandanas \u2014 for my pug company WrinkleWear&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<p>As I was playing with copy ideas, I started to conceptualize different art and designs. Because of my low-cost requirement, I found an AI art generator on AppSumo called <a href=\"https:\/\/www.airbrush.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airbrush<\/a>.<\/p>\n\n\n\n<p>To help with prompting for quality images, I used a free <a href=\"https:\/\/www.thomas.io\/projects\/stable-diffusion-prompt-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Stable Diffusion Prompt Generator<\/a>. To find images I liked I tried a ton of trial-by-error prompts. Sometimes building a business is about brute force.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"1024\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-airbrush-937x1024.png\" alt=\"\" class=\"wp-image-2017\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-airbrush-937x1024.png 937w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-airbrush-457x500.png 457w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-airbrush-768x840.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-airbrush-1405x1536.png 1405w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-airbrush-640x700.png 640w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-airbrush.png 1564w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p>Some of the example prompts I used that resulted in good images:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>cute karate pug with yellow background\n\ncute pug dressed up as a ninja on a brown background, realistic texture, visible stitch line, soft smooth lighting, vibrant studio lighting, modular constructivism, physically based rendering, square image\n\ncute pug in a spacesuit, black background with the milky way, realistic texture, physically based rendering, trending on artstation<\/code><\/pre>\n\n\n\n<p>Once I had some images that I liked, I started to think about how they would look on products.<\/p>\n\n\n\n<p>I asked ChatGPT to help me create marketing copy on Etsy that could be used for a few products:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&#8220;Write a description for my t-shirt on Etsy with a cute pug in a spacesuit&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Create a title for my t-shirt on Etsy with a cute pug in a spacesuit&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Write cute personalization instructions (under 256 characters) for a shopper to personalize their pugstronaut t-shirt.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<p>None of this was meant to be perfect. Instead, it was meant to be 80% &#8220;good enough&#8221; so I could get products listed quickly \u2014 and test for signal\/product-market fit (PMF) \u2014 before I spent time scaling.<\/p>\n\n\n\n<p>One of the biggest mistakes entrepreneurs make is trying to do everything right away. <strong>Get the MVP out there, get users\/customers\/revenue, iterate&#8230; and then scale<\/strong>.<\/p>\n\n\n\n<p>Here&#8217;s how the &#8220;pugstronaut&#8221; design and Etsy listing turned out with AI help:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-pugstronaut-1024x708.png\" alt=\"\" class=\"wp-image-2018\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-pugstronaut-1024x708.png 1024w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-pugstronaut-500x346.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-pugstronaut-768x531.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-pugstronaut-1536x1061.png 1536w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-pugstronaut-2048x1415.png 2048w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-pugstronaut-640x442.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Using the same methodology (ChatGPT creating copy, Airbrush creating images), I mocked up a handful of product listings across a variety of price points and product categories to see what people liked.<\/p>\n\n\n\n<p>Here&#8217;s how the store looked with a few different products:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-wrinklewear-1024x709.png\" alt=\"\" class=\"wp-image-2019\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-wrinklewear-1024x709.png 1024w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-wrinklewear-500x346.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-wrinklewear-768x532.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-wrinklewear-1536x1064.png 1536w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-wrinklewear-2048x1419.png 2048w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-wrinklewear-640x443.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>It&#8217;s important to note that <em>none<\/em> of the products were actually made yet.<\/strong><\/p>\n\n\n\n<p>I used a t-shirt\/goodies creation site to add the designs to products. If anyone ordered my plan was to send them a message that there would be a delay to ship. And in that time, I would order the products from the t-shirt\/goodies creation site.<\/p>\n\n\n\n<p>Compare this to how different most entrepreneurs think: They order 200 of each product \u2014 costing tons of time and money \u2014 before they even make their first sale. Wait for <em>signal<\/em> before you spend too much time and money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP #3<\/strong> <strong>&#8211; The results<\/strong><\/h2>\n\n\n\n<p>AI helped accelerate the launch of a idea\/product \u2014&nbsp;by helping write copy, and give me some tips on the market to serve \u2014 but it couldn&#8217;t actually sell the product.<\/p>\n\n\n\n<p><strong>Reaching out to friends, colleagues, and other prospects still requires manual effort.<\/strong><\/p>\n\n\n\n<p>And when I reached out to people, I noticed there wasn&#8217;t much traction. The market was crowded, people weren&#8217;t as interested in spending money as I hoped, and the results weren&#8217;t there&#8230;<\/p>\n\n\n\n<p>And that&#8217;s normal for testing out ideas!<\/p>\n\n\n\n<p>At <a href=\"https:\/\/sumogroupinc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sumo Group<\/a>, we&#8217;ve tried <em>tons<\/em> of products that have failed.<\/p>\n\n\n\n<p>I go into a business idea with a hypothesis, launch a MVP, measure initial traction, and then iterate\/scale it if there&#8217;s an early signal that shows promise.<\/p>\n\n\n\n<p>This &#8220;test before you invest&#8221; approach prevents us from spending years of time (and lots of money) developing a product that no one wants.<\/p>\n\n\n\n<p>Whether AI or not, my encouragement when building a business always follows a few general principles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Launch an idea that solves a need for you, or someone you know and understand well.<\/li>\n\n\n\n<li>Build a MVP\/test a simple version of the product to see what they think.<\/li>\n\n\n\n<li>If you see people start to sign up or buy, ask them what they want. It&#8217;s important to have a strong line of communication with customers early \u2014&nbsp;even 120,000+ signups later, I still talk to 2-4 <a href=\"https:\/\/tidycal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TidyCal<\/a> customers on the phone every month.<\/li>\n\n\n\n<li>Find out where your ideal customers hang out online and offline, and market more to those places. You can just ask your favorite customers what blogs they read, subreddits they check out, and newsletters they like.<\/li>\n<\/ol>\n\n\n\n<p>Specific to AI, launching a 100% AI-driven business taught me a few things about where we can use AI practically.<\/p>\n\n\n\n<p>Here&#8217;s how I&#8217;m now using AI in our $13+ million business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I use ChatGPT to help me with data analysis. For example, every week, I dump some CSVs into ChatGPT and ask for data related to KPIs. ChatGPT is really great at data analysis and saving time with crunching numbers. Here&#8217;s some example data with <a href=\"https:\/\/kingsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KingSumo<\/a>:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-kingsumometrics-1024x411.png\" alt=\"\" class=\"wp-image-2020\" srcset=\"https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-kingsumometrics-1024x411.png 1024w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-kingsumometrics-500x201.png 500w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-kingsumometrics-768x308.png 768w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-kingsumometrics-1536x617.png 1536w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-kingsumometrics-640x257.png 640w, https:\/\/dmkthinks.org\/blog\/wp-content\/uploads\/2024\/04\/dmkthinks-blog-ai-kingsumometrics.png 1566w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I used ChatGPT to help me create templates for our new product <a href=\"https:\/\/breezedoc.com\/\">BreezeDoc<\/a>. This saved me time having to manually write common contractor, freelancer, and consultant templates.<\/li>\n\n\n\n<li>I&#8217;ve used <a href=\"https:\/\/formulabot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formula Bot<\/a> in the past to help me with further data analysis and organization. These days, GPT-4\/ChatGPT Data Analyst takes its place, but you may still find Formula Bot useful if you&#8217;re doing a lot of number crunching.<\/li>\n<\/ul>\n\n\n\n<p>AI can help us in certain areas, but the fundamentals of business are still the same&#8230;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a product in a market you understand<\/li>\n\n\n\n<li>Find out if people want it \u2014 no one cared about business that AI helped me create<\/li>\n\n\n\n<li>If you&#8217;re getting signups, interest, or paying customers, focus on actions\/improvements for your best customers that help make the product better<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve helped built multiple million-dollar businesses over the past five years. I wanted to create a 100% AI business to try and make money with minimal effort. Here&#8217;s what I learned, and the results.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2012","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/2012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/comments?post=2012"}],"version-history":[{"count":8,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/2012\/revisions"}],"predecessor-version":[{"id":2033,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/posts\/2012\/revisions\/2033"}],"wp:attachment":[{"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/media?parent=2012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/categories?post=2012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmkthinks.org\/blog\/wp-json\/wp\/v2\/tags?post=2012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}