The vocalization of social media supporters has become more and more prominent over time. “It’s the savior of advertising,” some say. “It allows us to more effectively target and sell stuff,” others say. A less vocal group are the social media naysayers: ”Social media is nothing but a bubble,” these people claim, “it’ll crash in no time!”
So, who’s right?
Are the social media advocates right? Is social media really the advertising platform of the future? Or maybe the traditional crowd is in the green, and social media is a nothing but a blip that will inevitably burst.
To determine the benefits of social media advertising I took Facebook Ads to the chopping board. With a multi-thousand dollar budget, I ran an experiment. How did it hold up?