David Kelly

David Kelly

I build consumer SaaS products that acquire their own users.

As Founding GM & Head of Product at AppSumo Originals from 2018 to 2025, I took 10+ products from zero to 1.22M+ registered accounts in 200+ countries and territories. Multiple launches crossed $1M in lifetime revenue.

I ship with Claude Code and Codex every day, with 600+ merged PRs in 2026. I've also open-sourced Ship Sense, an eval that ranks LLMs on product judgment, and 2 MCP servers.

Products

All built from zero at AppSumo Originals, 2018⁠–⁠2025.

Selected writing

All posts