David Kelly

I build consumer products that acquire their own users.

I was Founding GM & Head of Product at AppSumo Originals from 2018 to 2025. I took 10+ products from zero to 1.22M+ registered accounts in 200+ countries and territories, with multiple products crossing $1M in revenue.

Today, I'm a Fractional Head of Product & Growth. I ship with Claude Code and Codex every day, with 600+ merged PRs in 2026. I've also open-sourced Ship Sense, an eval that ranks LLMs on product judgment, and 2 MCP servers.