David Kelly

David Kelly

I build AI-native products from zero to millions of users.

Most recently, Founding GM and Head of Product at AppSumo Originals, where I launched 9 products from zero to 1M+ users with 33% crossing $1M in revenue (vs. 4% industry average).

Products

All built from zero at AppSumo Originals, 2018–2026.

Selected writing

Observations on Anthropic I built an MCP server that changed how I prioritize products How we do planning for our $13+ million business
All posts →