About

I build consumer products that acquire their own users, and I build them with AI.

Today I work as a fractional Head of Product & Growth. I use Claude Code and Codex daily, and I've shipped 600+ merged PRs in 2026. I also build and launch public products in Lovable, Replit, and Bolt.new.

On GrowthMentor, founders rate my advice 4.99 out of 5 across 116 reviews, and I'm a top-ranked builder on Lovable (previously L3: Gold) and a Level 3: Proficient Builder (top 10%) on Replit.

In addition to client work, my personal projects include Ship Sense, an open-source eval that ranks LLMs on product judgment (measuring model over-eagerness, hallucination, and sycophancy). Plus 2 open-source MCP servers, including the first for the Substack Publisher API. More on the Projects page.

Before going fractional, I built and ran AppSumo Originals. As Founding GM & Head of Product, I owned product, growth, and P&L. I launched and scaled 10+ consumer SaaS products that competed with Calendly, DocuSign, and Mailchimp. Despite having a fraction of their budget and team size, my products grew from zero to 1.22M+ registered accounts in 200+ countries and territories, brought in about 30% of AppSumo's first-time buyers, and multiple products crossed $1M in revenue.

Open to: full-time or fractional product leadership roles at frontier AI or AI-native companies. If your AI product needs its first, or next, million users, let's talk.

Experience

Fractional Head of Product & Growth

David Kelly Enterprises · 2026⁠–⁠Present

I define strategy, help decide what to build, and work directly with founders, mostly on AI products. I write the specs, prompts, and evals, and ship much of the code myself. Clients this year: AppSumo, FOUND, Table22, SendOwl.

Founding GM & Head of Product

AppSumo Originals · 2018⁠–⁠Present

10+ B2C and B2B SaaS products from zero, 1.22M+ registered accounts in 200+ countries and territories. Multiple launches crossed $1M in revenue. Moved into an advisor role in 2026.

Marketing Leader

Student Loan Hero · 2016⁠–⁠2018

First full-time marketing hire. Grew the email channel from near-zero to $1M+ per year. Revenue grew 3.5x to $22.5M+ ahead of the $60M LendingTree acquisition.

Copywriter & Research Analyst

I Will Teach You To Be Rich · 2014⁠–⁠2016

Strategy and copy for a $1.7M course launch. 50 hours of customer research turned into exec action plans. Coached 1,000+ customers with the team's highest satisfaction score (98%).

Product Manager

Fox News Digital · 2010⁠–⁠2013

30+ digital products for FoxNews.com and FoxBusiness.com, sites with 1B+ monthly pageviews, including early mobile and Xbox 360 apps.

Full history on LinkedIn

Talks & interviews