About

Over 15 years, I've shipped and grown digital products to millions of users.

At AppSumo Originals, I ran product, growth, and P&L for 9 consumer SaaS products competing with Calendly, DocuSign, and Mailchimp. We went from zero to 1M+ users in 180+ countries. About 60% of lifetime revenue came through organic and product-led channels, and roughly 1 in 4 TidyCal free users upgrade to paid. 3 crossed $1M.

I build with AI every day: Claude Code, Codex, Lovable (L4: Platinum), and Replit (Level 3: Proficient Builder, top 10%). 250+ merged PRs across the Originals codebases and 300+ across client and open-source work in 2026. 3 open-source projects: 2 MCP servers (including the first for the Substack Publisher API) and an eval ranking LLMs on product judgment. Current builds at projects.

Today I advise AppSumo Originals and run David Kelly Enterprises, consulting on product and growth for SaaS companies. I'm also exploring product and growth leadership roles at frontier AI and high-growth consumer companies. If you want to grow your products faster with an AI-native operator, let's talk.

Experience

Founding GM & Head of Product

AppSumo Originals · 2018–2026

9 B2C and B2B SaaS products from zero, 1M+ users in 180+ countries. 3 crossed $1M in lifetime revenue. Now Advisor.

Marketing Leader, Growth & Product Strategy

Student Loan Hero / LendingTree · 2016–2018

Employee #11. Built the email channel from zero to $1M+ per year. Revenue grew 3.5x to $22.5M+ ahead of the $60M LendingTree acquisition.

Research-to-Product Analyst

I Will Teach You To Be Rich · 2014–2016

Strategy and copy for a $1.7M course launch, 34x the industry average. 100+ hours of customer research turned into exec action plans.

Product Manager

Fox Corporation · 2010–2013

30+ digital products reaching 1B+ monthly pageviews, including early mobile and Xbox 360 apps.

Full history on LinkedIn