About

Over 15 years, I've shipped products to millions of users.

I ship MVPs with small teams in days using Claude Code, Lovable, and frontier AI. At AppSumo, I drove 0-to-1 and 1-to-scale, creating growth loops where 60% of user acquisition came through PLG, winning in hyper-competitive markets.

Currently exploring opportunities at frontier AI companies where teams build with craft and speed. See what I'm working on at projects.

Experience

Founding GM & Head of Product

AppSumo Originals · 2018–2026

9 B2C & B2B SaaS products from zero, 1M+ users. 33% crossed $1M revenue (vs. 4% industry average). Now Advisor.

Marketing Leader, Lead Gen & Email

Student Loan Hero / LendingTree · 2016–2018

Email marketing generated seven figures in rev with 4x channel growth. Helped position for $60M exit.

Copywriter & Customer Analyst

I Will Teach You To Be Rich · 2014–2016

Strategy and copy for $1.7M+ course launch (34x industry average). 100+ hrs of customer research, and exec action plans.

Product Manager

Fox Corporation · 2010–2013

30+ digital products reaching 1B+ monthly pageviews. Emerging platforms like early mobile apps and Xbox 360.

Full history on LinkedIn (opens in new tab)

Talks & Interviews