At AppSumo Originals, we’ve released nearly a dozen SaaS products.
Our success rate of a product generating $1+ million in sales is about 30% — 7.5x higher than the industry average of 4% (source).
A lot of people think this success comes from regular, predictable growth starting on day one. Even really smart people I advise get frustrated when their business isn’t up-and-to-the-right immediately.
But the real truth is much different.
For example, three of the seven products in the below chart reached $1+ million in sales. You can see the first five months of sales data. Can you clearly guess which ones became million-dollar products?
Every product grows differently. Some grow fast, and stay fast. Others start fast, but slow down. And others start slow, but end up building momentum.
But, even with different growth patterns, there are consistent actions that increase your odds of building a $1+ million product or business.
And today, I’m going to take you behind-the-scenes.
You’ll learn the real data, stories, growth curves, and details behind our $1+ million products.
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