Category: Advertising

How to Build Your Own Profitable Company (An Interview With Dave Collins About Online Advertising and Marketing)

What's your first thought when you hear the phrase "online advertising"? If you're like a lot of people, your gag reflex kicks in as you painfully recall memories of slimy ads pitching miracle weight loss drugs. But there's more to online advertising than digital snake-oil salesmen shoving flashing banner ads down your throat. It's a way for New York Times best-selling authors to test their book titles. A feel-good doggy daycare company gets 90% of their business through Google AdWords. And someone like Dave Collins, founder of SoftwarePromotions, has made an entire business through helping people with their Google AdWords and online marketing needs.

How a Website Made $465,670 in Two Days (Or, the Psychology Behind the Humble Bundle)

When was the last time you saw an advertisement? I'd bet it wasn't too long ago. Was it on a website? A 30-second pre-roll before watching Modern Family on Hulu? Enter the Humble Bundle, a site that uses some excellent advertising to entice customers to buy "indie" books, video games, and music. Started about two years ago by the ever-forward thinking Jeff Rosen, the Humble Bundle has been a massive, massive success. In total, the Humble Bundles have generated about $19,500,000 in total revenue. In a field littered with piracy, how were they able to generate so much revenue? Read on as I break down eight different ways the Humble Bundle website pushes you to happily give them money (often more than you expected).

How-To: Create Kick-Ass Facebook Ads and Grow Your Fan Page

Advertising is the lifeblood of online content websites. How does Google manage to stay in business? Online ads. Mashable? CNN? That random blog you frequent? The vast majority of online content is paid for by advertising. In this article, I show you how to create a Facebook Ads campaign from start to finish (including how I managed to blow through a few thousand dollars worth of ads in 72 hours!)

The Changing Face of Advertising: An Experiment with Facebook Ads

Are the social media advocates right? Is social media really the advertising platform of the future? Or maybe the traditional crowd is in the green, and social media is a nothing but a blip that will inevitably burst. To determine the benefits of social media advertising I took Facebook Ads to the chopping board. With a multi-thousand dollar budget, I ran an experiment. How did it hold up?

5,000 More Daily Visits: How To Increase Your Site Traffic With Google AdWords

When most individuals and small companies hear about advertising they think two things. The first: Evil!!! The second: Sure, it can benefit large companies, but what about little old me? If you believe this, get ready to break through your assumptions: the benefit to everyone can be gigantic.

The Power of Advertising: Why Do All Clock Ads Have “Happy Hands”?

While I prepare to write two gigantic, in-depth posts in the next month, I wanted to take a brief break and share with you a really neat fact about clock/watch advertisements. As a matter of fact, it's so neat that I guarantee you won't be able to un-learn what I'm about to tell you. S