2024 was the best year ever for our team at AppSumo Originals.
This wasn’t just luck either. We launched our first product in 2018 (KingSumo), and we’ve grown our target metric by at least 35% every year — including the 57% growth this year.
No matter the pandemic and post-pandemic boom-and-bust periods, we’ve still grown.
And the strategy we use is repeatable.
We’ve built multiple $1+ million B2C and B2B SaaS products, and I’ve taught this strategy externally to my advising clients. It’s how they’ve grown their revenue 10x+ in three years (to $1+ million/year), tripled their customer base in a year, and more.
Today, I’m sharing the high-level method for growing your business — consistently and more easily.
Whether you have a small team (we only have 10 people growing and supporting nine products with 800,000+ registered users)…
Or a limited marketing budget (60% of our signups come from product-led growth/unpaid levers)…
Or you’re in a highly competitive market (we compete against Calendly, Mailchimp, and more)…
This strategy can work for you too.
Refined over the years, here’s our three-step process to grow your business.
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