Recently, our team at SendFox had our two-year anniversary.
It had me reflecting on how we grew from $0 to $100,000+ in monthly revenue, so I shared a message with the larger Sumo Group team on Slack.
I wanted to share a slightly revised message publicly… so new entrepreneurs can see what really happens to grow a business.
“Today is another big Sumo Group milestone.
Two years ago — on September 12th, 2018 — we had our first SendFox sale. A guy named Cameron from the U.K.
In the early days, it was me and Noah hitting up all our friends to join SendFox (translation: it was mostly Noah because he has a lot of friends).
And WHILE we were hitting up everyone we knew, Henrique and Garrett were building SendFox from scratch at literally the same time. Daily, we had a new major feature — schedule emails one day, automations the next, landing pages on another.
Every sale was manual, and every day I was hustling with demo calls. Attached is a screenshot of one of our first weeks full of demos.
That first month we did $180 in sales. $180. That’s not a typo.
But we didn’t stop.
In October, we did $930.
And by the end of 2018, our monthly recurring revenue was $2,290. Advice from Seann on how to write killer sales copy helped a ton.
Then 2019 came, and we still pushed forward. Every month, we kept building.
More new features, and more perseverance. In mid-2019, Chad had the idea of a lifetime deal for SendFox.
My immediate thought? “No way.” But with more convos, I was convinced.
In October 2019 — thanks to Olman’s help — we launched SendFox on AppSumo. It did $100,000 that month, plus $15,000 in on-site sales. (Chad was right all along.)
Now in September 2020, we’ve had our best six-month streak ever.
This wouldn’t be possible if we didn’t grow our team to a group of insanely talented people, too. Garrett and Henrique are crushing it as always — now with the help of Marnie, Samantha, Dave, Srba, Luka, and Garry.
Despite all the “no” we received in the early days, we now have 30,000+ users — ~10x increase in 2019 and ~4.2x increase pace this year. It’s super cool to see many of our customers include bigger names: A brand by Ryan Holiday & Casey Neistat, Charlie Hoehn, Shane Snow, MuchelleB, and Yoga With Adriene.
If I were to sum it all up: How we pushed past the ups-and-downs, and what we stand for at SendFox & Sumo Group…
Just keep going.“
Rome wasn’t built in a day, and neither are successful businesses. Keep your head up.